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Is Bulgarian lavender truly different—or is it a myth?
Discover the scientific proof behind Bulgaria’s Lavender advantage and how it positions your products at the premium tier and price.
What makes Bulgarian lavender the premium choice?
Before Kindred Create, we struggled to find manufacturers meeting our quality standards. They transformed our process—consulting on our product line proposition, streamlining while ensuring inclusivity, bringing in aromatherapy specialists for unique natural fragrances and strong sensory experiences. The result is a collection our customers truly connect with, and that success comes from how seamlessly we worked together.
Project scope: Brand repositioning (unisex daily rituals), bespoke aromatherapy formulation (40+ products), packaging strategy
Timeline: 18 months
Kindred Create helped us shape our brand vision from the very beginning. Consulting on product development, identifying our customer profile centred around minimalistic living and wellbeing, guiding formulation and visual identity. Their ability to curate a team of experts perfectly suited to our needs has been remarkable. Every member has been a source of encouragement, guiding us through challenges with ease.
Project scope: Brand strategy, visual identity, bespoke formulation (3 products), sustainable packaging, market launch
Timeline: 12 months
Before Kindred Create, we struggled to find manufacturers meeting our quality standards. They transformed our process—consulting on our product line proposition, streamlining while ensuring inclusivity, bringing in aromatherapy specialists for unique natural fragrances and strong sensory experiences. The result is a collection our customers truly connect with, and that success comes from how seamlessly we worked together.
Project scope: Brand repositioning (unisex daily rituals), bespoke aromatherapy formulation (40+ products), packaging strategy
Timeline: 18 months
Kindred Create helped us shape our brand vision from the very beginning. Consulting on product development, identifying our customer profile centred around minimalistic living and wellbeing, guiding formulation and visual identity. Their ability to curate a team of experts perfectly suited to our needs has been remarkable. Every member has been a source of encouragement, guiding us through challenges with ease.
Project scope: Brand strategy, visual identity, bespoke formulation (3 products), sustainable packaging, market launch
Timeline: 12 months
Curious if Kindred Create aligns with your vision? [Complete our brand fit questionnaire →]
Led by Gerry Ivanova, Brand and creative strategist specialising in longevity innovation
What sets us apart:
> Deep longevity market understanding and trend forecasting
> Customer psychology and brand positioning expertise
> Bespoke team assembly (designers, copywriters, formulation chemists, aromatherapists, etc.)
> Flexible engagement from pure consulting to full project management
Through decade-long relationships with certified small-scale European producers, we source what mass-market suppliers cannot: rare, high-potency botanicals from Bulgaria’s Rose Valley, Rila Mountains, and Rodopi Mountains. These GMP and ISO-certified artisans work to standards far beyond white-label manufacturing—sustainable, GMO-free, and committed to formulation mastery. Every product is refined until it meets both our standards and yours, with no compromise on quality or authenticity.
Through decade-long relationships with certified small-scale European producers, we source what mass-market suppliers cannot: rare, high-potency botanicals from Bulgaria’s Rose Valley, Rila Mountains, and Rodopi Mountains. These GMP and ISO-certified artisans work to standards far beyond white-label manufacturing—sustainable, GMO-free, and committed to formulation mastery. Every product is refined until it meets both our standards and yours, with no compromise on quality or authenticity.
Foundation consulting for brands seeking clarity before commitment.
Working directly with Gerry, you receive:
Ideal for: Brands with existing manufacturing partnerships who need strategic direction, or those validating concepts before full development.
Timeline: 2–4 months
Investment: Discussed upon inquiry
Bespoke formulation with access to exceptional European botanicals.
You receive:
Our sourcing: Decade-long relationships with certified European producers (GMP, ISO) provide botanicals unavailable through white-label channels.
Timeline: 6–12 months, depending on complexity
Investment: Discussed based on project scope
Transform strategy into a visual and verbal expression that resonates.
You receive:
Our approach: Gerry curates a designer and copywriter team specifically matched to your vision. You approve all collaborators before work begins.
Timeline: 3–6 months
Investment: Discussed based on project scope
Concept-to-market execution with expert team coordination.
You receive:
Typical timelines: Focused collections (3–5 products): up to 12 months. Comprehensive lines (40+ products): up to 18 months.
Investment: Discussed based on complete project scope
Marketing strategy, distribution partnerships, and post-launch support available as additional services.
You have manufacturing partners and creative resources in place. What you need is strategic clarity: positioning, customer understanding, and product direction that aligns vision with market reality.
You need both strategic foundation and visual expression. We guide positioning and assemble design collaborators to bring your brand to life, while you manage production independently.
Your brand vision is clear. What you need is formulation expertise and access to exceptional botanicals unavailable through standard channels. We handle strategy, sourcing, and manufacturing coordination.
You have a vision—whether emerging or refined—and want expert guidance from concept through market launch. We curate the complete team and coordinate every stage of bringing your brand to life.
At Kindred Create, we believe wellness can only be achieved by being kind to yourself, to those around you, and to the natural world.
Our name derives from ‘kin’: connection. Connection between humans and the planet. Connection between you and the small-scale creators who craft exceptional products with mastery and care. Connection between brand vision and market reality.
We know that a product can only be truly kind if the entire supply chain reflects that kindness.
This principle guides every partnership, every formulation, every design decision. We don’t just develop products. We create brands that honour the relationship between maker, product, and consumer—brands built on transparency, sustainability, and genuine value.
The partners we choose work to standards that reflect our values: sustainable practices rooted in environmental responsibility, formulations inspired by nature and free from GMOs, ethical labour relationships built on fairness and respect, cruelty-free production that honours all living things, and transparent sourcing that reveals rather than obscures.
The projects we take on align with wellness, longevity, and ethical values. They contribute positively to customer wellbeing. They represent authentic brand stories, not hollow marketing constructed for profit alone.
If your vision prioritises profit over purpose, we’re not the right partner. If you’re building a brand that honours people, planet, and craft—let’s connect.
At Kindred Create, we believe wellness can only be achieved by being kind to yourself, to those around you, and to the natural world.
Our name derives from ‘kin’: connection. Connection between humans and the planet. Connection between you and the small-scale creators who craft exceptional products with mastery and care. Connection between brand vision and market reality.
We know that a product can only be truly kind if the entire supply chain reflects that kindness.
This principle guides every partnership, every formulation, every design decision. We don’t just develop products. We create brands that honour the relationship between maker, product, and consumer—brands built on transparency, sustainability, and genuine value.
The partners we choose work to standards that reflect our values: sustainable practices rooted in environmental responsibility, formulations inspired by nature and free from GMOs, ethical labour relationships built on fairness and respect, cruelty-free production that honours all living things, and transparent sourcing that reveals rather than obscures.
The projects we take on align with wellness, longevity, and ethical values. They contribute positively to customer wellbeing. They represent authentic brand stories, not hollow marketing constructed for profit alone.
If your vision prioritises profit over purpose, we’re not the right partner. If you’re building a brand that honours people, planet, and craft—let’s connect.
Gerry Ivanova is a brand strategist and creative lead specialising in longevity innovation. As founder of Kindred Create, she’s drawn to the intersection of customer psychology, brand design, and emerging trend forecasting. Understanding not just what people want now, but what they’ll need before they know it themselves.
With over a decade of guiding wellness brands from concept to market, her work focuses on helping brands lead shifts rather than chase them.
Kindred Create takes on select projects that align with our values and allow us to deliver exceptional work. If you’re building a brand that honours people, planet, and craft, we’d like to hear from you.
The questionnaire helps us understand your vision, timeline, and what you’re seeking in a strategic partner. We review every response personally and reach out when there’s potential for meaningful collaboration.
Complete Our Brand Fit Questionnaire
Prefer to begin with a conversation? Reach us at info@kindredcreate.com with an overview of your project. We respond within 2 to 3 business days
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